Without going trying to be too obvious or preachy, all I'll say is that people are craving more and more to have delicious, nourishing food. Did you know that the indie movement is so strong that large corporations are modelling their businesses around those trends? For example.. check out how many mass produced food items say 'Natural' on them but are just the same as before?
When we bite into a nice juicy Hintonburger (River Stage at Bluesfest) we know that the 100% local beef patty is healthier, but more importantly tastes better, than McDonalds. However, cost becomes an issue.
Especially as a food vendor at Bluesfest. I know from friends who have sold food there, it's an enormous cost to be there. Unfortunately, the first thing that usually gets pinched when in a food business is the quality of ingredients. Hearing that Hintonburger charges $3 more for a smaller burger may be the only way to survive as a local foods vendor without using meat that comes from who-knows-whose-cows.
I have to give it to Jamie's Cracked Corn for being GMO free and Organic. And snack-tastic.